So we all know that Exhibitions and Trade Shows are a fantastic way to show off your new product or showcase your business. It’s worth the fee to participate because it will more than generate a great return on your investment, if you do it right.
One of the first things you should be considering is the appropriate display hardware to match your exhibition stand and get your message across. Roller banners are a great way to do this – they get people’s attention, are portable and easy to set up.
Here’s a few tips for getting the best out of an Exhibition or Trade Show.
Networking – this can be a difficult thing to do, but you can often make some great contacts simply by talking to other people at the show. Be proactive, don’t just wait for people to come to you, make sure you spend an equal amount of time engaging as many people as possible.
Research – if you’re attending an event then make sure that it’s the suitable one for your business. This may not be as obvious as you think, it all depends on your product and the target audience. If you can, get the demographics of the expected participants from the people running the trade show (and who are selling you the tickets).
Attract – make sure your stand is attractive. You may have the best product in the world but if it doesn’t look good then people may not bother to consider your product.
Follow up – you will get a lot of leads at a trade show if you have a successful venue. It’s important to use that information as quickly as possible in order to maximise your chances of turning it into revenue. People’s contact information can change, as can their requirements. If you wait too long to follow up after a show, people may have already gone elsewhere or may be unreachable.
Prepare – this one can’t be emphasised enough. If you’re going to attend a trade show then make sure you’re prepared for it! Have plenty of literature to hand out about your product. Make sure you have a website and it’s up to date. Make sure all the information on display is consistent with the right contact info across the board.