How to get the most out of your marketing budget

So you want to do some marketing but like most people you are on a tight budget. This is a common theme we encounter dealing with most people in marketing, and through our experience we're happy to share a few tips.

Spend your money wisely

A lot of people tend to confuse spending vast sums of money on marketing with spending money on the right type of marketing. Just because advertising on TV is expensive doesn't necessarily mean that it's going to work for your product. Marketing needs to be tailored to the target audience. If you need to market internally for example, then advertising in the local newspaper is going to be a waste of money. Similarly if you are looking to sell expensive jewelry, then putting the items on ebay and buying a few online ads might not be the best way to go.

Social media can be your friend

There's a lot of "buzz" around social media which can be annoying if you don't know why. Some of the best advertising on social media is free advertising. If done correctly, with a post that draws people's attention you can find that your product advertising can be done for you. Viral marketing is a fast growing area of advertising because it works so well. Advertisers can get away with things online that wouldn't be possible in mainstream media due to regulation. If you have a sense of humor or are great at drawing people's attention with a clever story, social marketing might be the right tool for you.

Alternately nothing generates buzz like a competition online. People like free stuff, and if you're in the position to give something away that people really want then this is a great way to draw visitors in and attract attention.

Effective and affordable roller banners

As online advertising is drawing a lot of attention, people tend to forget you need point of sale advertising too. If you're attending a trade show, or have a showroom where you need to display the latest offer roller banners are exactly what you're looking for. They are cheap, reusable, very easy to deploy and are great at getting your message across. If you attend trade shows or exhibitions, then you may already be familiar with this type of advertising. They are a great way to dress up a stand at a trade show, giving a slick professional look - we have a few idea's on where the best places to deploy roller banners are on our blog which you can read over here.