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Printed roller banners also known as pull up bannersor roll up banners are the in thing at the moment when it comes to advertising. Their versatility is the main benefit - they can be deployed almost anywhere be it at a trade show, exhibition stand or closer to home decorating a shop window, office or showroom. Getting the design right is key - always. We've taken a look before at a few tips to getting the design right for your printed banners and this week we'd like to add a few more.
1. Logo Placement
Always include your logo in your design as this means instant brand recognition. Some of your audience may know your organisation solely from your logo so use it! The best place to put your logo is definitely at the top. If you've got a complicated design that makes it work elsewhere then that's fine but remember the top is best, followed by corners.
Put yourself in the mind of your potential client. How much information can someone read at just a glance. Keep your text large and only put the key message (slogan or banner) that will stop passers by. If you have to put more text you can always include smaller text somewhere in the design but that should only be intended to be read by someone who will be close to the banner and has already had their eye caught by your headline.
Image quality should be the highest possible you can find. If necessary hire a professional photographer to take pictures of your product. If you're using images from an image library they should be at minimum 300 dpi. Remember your design will be large and we use very high quality printers so if you skimp on image quality you will see any imperfection magnified when your design is printed at it's intended size.
Our inks make colours pop, so use them! Contrasting colours will help legibility, especially at a distance. Obviously don't go overboard - no one wants to see a 1990s rave poster (although we can print them!). Keep your colour choice to a few and make sure you don't use colours that clash with the rest of your design.
5. Contact info
You won't believe the number of times we've been sent a design that didn't include a phone number, website or both. Or even worse had the wrong number or website. This is vital information, it's how people will contact you, especially if you're at a trade show! Again keep the information to essential stuff only, make sure it's clear and easy to read and make sure it's correct!